Juan Diaz Rivera comes from a family of leaders and innovators. From an early age he became acquainted with real estate development and marketing, which led him to become a partner in the founding of Capella Pedregal (now the Waldorf Cabo San Lucas at Pedregal) – one of the highest ranked luxury retreats in Mexico. For over a decade, his leadership and market knowledge served as a COO of Grupo Riveras: a real estate firm with several joint ventures that include Pedregal de La Paz and Pedregal de Cabo San Lucas, the first luxury residential community in Los Cabos. Juan was also a keystone in the success of Grupo Riveras’ Brokerage: Coldwell Banker Riveras, which was awarded the #1 Coldwell Banker office in Mexico for 14 consecutive years. He continues to be active in all aspects of real estate, through Artifex.Team focusing primarily on business development in its Hospitality, Brokerage and Development divisions including the development of 1 Hotel and Homes Cabo. Juan maintains an active involvement in business development for The Agency Los Cabos focusing primarily on large commercial transactions and heads up day to day New Development Sales division.